Meatpackers’ advertisements and strategic marketing campaigns created a glossy public image. They allowed the public to tour parts of their meatpacking factories, actively supported several political campaigns, and participated in events such as the World’s Fair to boost their public identity.
[Swift and Company
Packers. Swift Advertisement. 1893.]
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[Swift and Company
Packers. Swift Postcard. 1893.]
[Charles Rascher. The Great Union Stock Yards of Chicago. 1878.]
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However, consistent exposés eroded their gilded appearance.
[L. M. Glackens. The real packingtown-- if you let the packers tell it. 1906.]
